Marketing monitoring is the art of planning, collecting, organizing, identifying, visualizing and optimizing and utilizing data. All seven steps are needed. Seems a lot? Yeah, but it is worth it. So our clients say!

We can pinpoint the best-performing platforms and see the changes in real time. This raises optimising a campaign to a whole new level.

With Marketing Monitoring, we can finally leave behind the guesswork when it comes to marketing. We can also see the plans and results side by side, which saves us a huge amount of time. Marketing Monitoring was a good choice, it was worth every penny.

This system will help us to cope with the changes in the industry much better. We are looking forward to expand it to the region.


Planning is essential in a data-driven project. First, your data stream is most likely fragmented. You might use data from Excel, marketing automation, CRM and different vendors such as Google. The list goes on. The goal of this phase to complete the “list” and find out which parts of your dataset need to be included in your monitoring system. Our consultants spend quality time with you, to get to know your needs, IT infrastructure and business objectives.


We don’t believe in “data lakes” and unorganized data collection. They consume unreasonable resources and too much data can be bad for you as well, as the important details can be hiding in plain sight. In the collecting phase, we plan and implement the data collection process based on the Planning phase, typically via some automated method to free up your colleagues, so they can use their time on productive work.


This is the part where “developer magic” happens. We restructure and convert your data, to be able to identify key factors across multiple data sets from various sources. This includes data transformations, lots of database moving and intensive calculations. You most likely will see new types of values come up; linked data sets that finally tie, for example, your conversion to your spending and much more. If we do it right, your data will be easily understandable and can be moved between your systems more easily.


Our favourite part! This is when data finally meets business requirements at the hands of our business experts. This is where we find the right KPIs to look for, or influencing factors in the later phases of the buying cycle that actually drive business. You might be evaluated on how much people spend in your webshop or how many new subscribers you have. But what drives those numbers? Can you tell for sure? After this phase you definitely can.


Data people are strange. We enjoy looking into complex sets of numbers and thrive on finding hidden meanings all the time. Your colleagues might not be into that amount of detail. Visualizing is for the people who actually use the marketing monitoring system. It helps them find the right answers to increase your KPIs, and they can check the results of your actions in real time. You are starting your biggest campaign this year? Don’t be nervous; you will see how it goes from day 1, and will have every opportunity to optimize it. This is why we think a good visualization is one of the most important aspects of working with data.


Remember step 4, identification? Where we spent days coming up with the right KPIs for influencing your bottom line? This is where it comes in handy, so you know which of your clients’ buttons to push. Optimization allows you to experiment in real-time with the results. Want to try a new headline for your ad? Fancy trying out a new marketing channel? Go ahead; you’ve already done enough to see the truly relevant factors in real-time.


This part is when we look into the near future together. Apart from seeing your marketing and data results in real-time, you might want to connect some automation to it, driven by your newly found, truly relevant KPIs. Or maybe you have a new business tool that could use the data collected and organized here. We help you to utilize your data property and bring out the maximum from it. That makes us proud. That’s what MIS can bring to your company.


We are proud of the results our clients have achieved with our help. We want them to succeed further without any fear that they might limit themselves with the choice of IT systems, or they tread on non-GDPR-compliant ground. So we have a few basic rules for ourselves:

  • We don’t force any software on you. We try to work with the tools you already have in place, be they Microsoft, Adobe, SalesForce or any other solution. Yes, we are Microsoft Gold partners, and if you don’t have system in place for data handling then we can implement a solution to you, but these are carefully selected based on your actual needs, not on our affiliate partnerships.
  • We are no Facebook or Cambridge Analytica in terms of data privacy. We work exclusively with legitimate, legally approved data with the proper security in place. We also have an ISO 27001 certificate (secure data handling) to ensure proper data handling while we work with your data.
  • We don’t leave you alone in the dark. We want you to grow and succeed with the solutions we created together. Should you need any help to move further, we are here for you (or in your office, teaching your people to do it by themselves).


Our systems are equipped with consistent data structures and output points, and are therefore ready for the next steps. If you would like to connect artificial intelligence to your spending monitoring.

Read more about Machine Learning

Some of our favourite solutions to work with

Microsoft Azure cloud data processing and storage

PowerBI data visualization

DOMO data visualization

Dynamics CRM

Datorama by SalesForce

Python based software

SALESmanago marketing automatization

Microsoft Machine Learning Services


Microsoft Flow automation

Your current software here