Crane was a communication agency founded in Hungary in 2005 and specializing in direct marketing. As our clients and the market matured, we realized that data is the key to going from voodoo to thorough planning and reporting. We have focused our efforts on transforming our own company first, and started to offer data-based services from 2010. We have created our own platforms for data management based on Microsoft technologies, and there was no stopping after that. MIS was created in 2016 to align our best practices into a single marketing spend monitoring and intelligence framework. We are currently developing our own AI solutions to run on MIS.
In 2017, questions started to come from clients with different systems, on whether we could perform our magic on their infrastructure as well. Since we believe that data is universal and IT solutions are nothing important of themselves, just tools to manipulate them, we have become proficient in all the tools our client are using. We have learned and mastered Domo, Datorama, Azure technologies and the list goes on. That’s why we are confident when it comes to your IT solutions; the results will not be blocked by a mere system, if we want to achieve something together.